Pacific Plaza: Like a Phoenix of a Foodcourt.

by Kang L.

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Food is much more accessible and democratic over on the right side of the Pacific. There is so much diversity, that at times, I find it ironic that the gourmet awakening (of sorts) is taking place in London, where food blogs are as plentiful as fishes, as opposed to the rest of Asia. That might just be an indication of how advanced the broadband networks are in London however or perhaps we crave the good life because we feel the dearth. Oh how I miss Asia.

There are food courts in the shopping centres, and then there are the stand alone market spaces erected specifically for a plethora of hawkers to sell in the same space. Whatever the permutations might be, the general rule of thumb across stalls would invariably be dirt cheap pricing (I’d imagine to stay competitive with their neighbours), often one plate meals, and one would buy food, drink and dessert from separate stalls. It is like a curating form of eating, and it’s an experience which I miss sorely.

Food courts were a way of life for me, memorable since we would visit every Sunday morning. Everybody whose anybody would bump into everybody, people had their preferred stalls, and it was always a precarious game to arrive early to jostle for tables. My family loved a particular char kuey tiaw hawker, others were into lao su fen soup (silver needle noodles1. A plate of Kuala Belait’s finest char kuey tiaw would set you back no more than $1.50 (about 75p), anymore would be daylight robbery. What else do you do after morning mass right?

Setting foot on to large warehouse space on the 2nd floor of Pacific Plaza brought back pleasant childhood memories. It’s not as cramped as most Asian food courts (being brand spanking new), features alot less food stalls (whose number should increase with time) and it lacks the history and buzz of a living breathing food machine. It’s still in infancy afterall, but its a good start. Seemingly rising from the ashes of the now defunct, but much loved, Oriental City2, I suppose many view this complex as its spiritual successor. Some of Oriental City’s original tenants have even set up new operations at PP.

It opened it’s doors toward the tail end of 2009, since then, I’ve returned on a few separate occasions to try the different cuisines on offer, the missus in particular loves PP, a place to grab a quick bite. Half the hall remains unoccupied (as of July 2010) however, and I’m a little disappointed that it has stayed relatively obscure throughout its short tenure. PP deserves more human traffic. There are merely eight stalls open for business, most with obvious names indicating their representative cuisines : Spicy Thai (for Thai), NP Star Snack Bar (Malaysian), China House (Chinese), Hot Korean (Korean), Shan (Japanese), Nambu (Japanese); Seleramu (Malaysian) and Darjeeling Momo (Tibetan). Also, there is a pretty capable Japanese bakery on the ground floor, Tetote Factory, which sells rather good ‘Asian influenced Western’ bread and cakes. Prices amongst the stalls are competitive, averaging £7 for a one plate meal, less for smaller dishes. I’ve compiled this report from three visits.

China House

The menu is overly long, and is visually laid out across the entire front of the shop. It also appears to be the largest of the stalls in PP, taking up what looks like four individuals units. They offer a mix of Cantonese and Sichuan dishes, and dim sum.

‘Special’ Shuimai Dumpling.

It’s nothing more than a prawn and pork shuimai really, fleshy, the bursting flavour of prawns, I didn’t expect it to rival some of the city favs but this was pretty good.

Minced pork on rice with egg (?)

This was from one of my earlier visits (which was way back in May) and I can’t seem to remember what it was called. And I didn’t take notes. I do however have this impression that it was a little like a steamed sausage mince…

‘Saliva’ Chicken.

One from the Sichuan section, nutty, spicy, oily and interestingly enough, the chicken (Bai Zhan) was surprisingly good, managing to be juicy, silky with that lively taste of spring chicken. No Uncle Lims3 however, but not bad.

Soya Chicken rice.

And it’s the same story with the chicken rice, the chicken was soft (soft being a major criteria at least for me), not bad but not quite the best around. I won’t pontificate about the merits of what is a pretty standard one plate meal.

Hot Korean

Spicy Cod with egg fried rice.

The portions were huge! For £6.80 it was a steal, the batter was fried to a bubbly crunch, softened by a runny spicy sauce. Peppery, but also a tad too much salt however, my mouth was beginning to dry out a little, and I wonder if the chef had been a little liberal with the MSG. I appreciated that the rice was only shallow-fried, it maintained the creamy starchiness of steamed rice, as opposed to individual rice grains. Though, if you were a purist, it shouldn’t be bland and sticky, it should be fried overnight rice, grainy, oily, rah, rah, rah.

Kimchi pancake with seafood.

Tremendously generous servings, at £3.50, yet another steal. Dough-ey, and a little bitterness perhaps from the kimchi. It had a home-made feel about it which I enjoyed.

Spicy Thai

The better half really rates this stall, she was a regular at its former output in Finchley Road.

Jungle Curry with Duck

And I am inclined to agree. Bamboo shoots, aubergines with a citrus punch and a mildly peppery kick helped to make the flossy duck an appetising treat.

Tom Yam Soup.

A tomato based soup, bamboo shoots mushrooms, spring onions, red peppers and coconut milk. Sweet, sour and mildly spicy.

Tom Ka Gai

Or a spicy chicken soup, distinctive due to it’s creamy white appearance. It smelled great too, wonderful aromas of coriander and coconut milk; appetising stuff.

The quality of food across the stalls is good enough, but that’s besides the point when the bottomline is so slim. At the moment, Pacific Plaza is still a barren platform and a far cry from what Oriental City once was, but I’m hoping that with time, perhaps someday PP will become a destination for families and friends to go for cheap and diverse Asian food. I suppose, that has to start with the local communities around Wembley, to embrace it before the rest of London does, and hopefully establish a constant flow of people to encourage even more independent operations to occupy the empty stalls, and thus create more options for the prospective diner. I think it can only happen if people are looking for the next Oriental City, and I suspect many of you share my affection regarding lively food courts. I do hope it does not continue to remain relatively empty, and that popularity picks up as word of mouth spreads.

Wembley is more accessible than Colindale I imagine, and if you happened to be in the area (England play Hungary on 11th August, and the Charity Shield is a few days before), I recommend hopping across the road to PP to fill up your tanks either before or after the game, it won’t break your wallet, and is ultimately better than the rip-me-off grub served inside the stadium.

The Gist of It

Pacific Plaza
From around the Pacific, £12pp
Engineers Way HA9 0EG
Tel: +44 (0) 207 409 7747
Tube: Wembley Park

News of the Pacific: North/South Food ; Danyul.net ; Will Eat for Money ; Meemalee’s Kitchen ; Randomness Guide to London ; Ferret Fabrications ; Tamarind and Thyme ; It Ends with Dovi

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All text and photography on this blogpost is copyright and belongs to Kang Leong, LondonEater.com. If you repost this without my permission, bad things will happen. So please don’t do it.

Posted in: Chinese, Dim Sum, Japanese, Korean, London Restaurant Reviews, Lunch, Malaysian, Thai

12 FEEDBACKS

  1. Miss Oriental City and the satay man in the car park there. Wembley is a bit of trek but will get up there one day soon.

  2. [...] This post was mentioned on Twitter by Kang, UK Food Blogs, London Eating, PostGlow, Chris Titley and others. Chris Titley said: From @LondonEater Pacific Plaza: Like a Phoenix of a Foodcourt.: Food is much more accessible and democratic over… http://bit.ly/bSlH8O [...]

  3. Laissez Fare says:

    There is also Alisan next door, which has pretty decent dim sum if you order a la carte (and don’t go for the ‘match menu’ on game days!).

    @sulineats did a post of a West London blogger meal there:

    http://tamarindandthyme.wordpress.com/2010/04/22/dim-sum-at-alisan/

    Best regards,

    LF

  4. Ibzo says:

    Nice post Kang.

    A couple of things: Darjeeling Momo is a Tibetan dumpling stand, opened only on the weekends (for now) and it’s probably my favourite thing there. Cheap but fantastically well-made dumplings, steamed or fried. Give it a go next time you’re there on the weekend.
    Seleramu is Malaysian (with an Indian slant, rather than a Chinese one) and it’s good. The rendang and the roti canai are worth sampling, as is the nasi lemak.

    Hopefully when the supermarket opens (soon, I believe) it’ll get busier.

  5. “ironic that the gourmet awakening (of sorts) is taking place in London, where food blogs are as plentiful as fishes, as opposed to the rest of Asia.”

    What do you mean by “gourmet awakening”? I know lots of families in Asian countries who’ve always cared about where their food comes from and would go out of their way to get “the best X in town.”

    Also, are you suggesting there are more food blogs in London than in *all of Asia*? I mean, I’d imagine most blogs in Asia are in local languages and probably hard to find on google if your keyboard is only standard qwerty.

  6. Kang L. says:

    An American in London,

    I’ll change the sentence, my message not really getting across. By ‘gourmet awakening’, I was simply making an observation with regards to the general rise in profile of foodblogs in London right now. I am not suggesting there are more than ‘all of asia’, I am just making an observation of the rising trend, rising quality and rising exposure of foodblogs in London.

    Of course I’m not suggesting that there are more foodblogs in London alone, than compared to the rest of Asia. I didn’t do a robust search by trawling through all the local sites. I have only said what I said to highlight the higher profile of foodblogs over here, and to a certain extent, how old media has embraced new media. And you are right about the abundance of foodblogs not being searchable since it’s in a totally different language altogether. I personally read a few Taiwanese blogs in Mandarin, a few Malay blogs in Brunei and Malaysia as well as few Singaporean blogs written in English.

    Which is why I also say this “indication of how advanced the broadband networks are in London however or perhaps we crave the good life because we feel the dearth.” < And this sentence here goes back to the ‘gourmet awakening’ , and it is simply to say that we like food.

    The dearth is a reference to the opening sentence regarding the general abundance of good food in Asia. An as someone who grew up in an Asian family who cares alot about food, that we opened a restaurant and frequently go out of our way to seek out the best restaurants, I am merely drawing from my perspective, hence my opening sentence that ‘Food is much more accessible and democratic in Asia’. I’m not passing judgement over anything, it’s just commentary, and I have opened in such a way so I can lead the introduction toward the the trend of food courts in Asia, so I can then move to describe my experiences with food courts when I was growing up. Hence the commentary of it being accessible and democratic.

  7. Krista says:

    I hope the toilets at Pacific Plaza are cleaner than those at Oriental City. I’ve tried to wipe those from my memory. Uggh.

    And if I can interrupt your conversation with AiL–remember when you said that Tayyabs really got big in 2008? And I was like, “Dude, it’s been popular for like FOREVER.” It’s akin to your comment about the rising popularity of food blogs: I’d argue that we are what we each individually experience. I’m not saying we’ve reached the dénouement of food blogs in London. I’m just saying that at least from where I’m standing (or lying, actually–I’m very lazy today), food blogs are kinda like SOOO last year. (Or the year before maybe.) We’re becoming commoditized and many of us are easily interchangeable. Almost time to find some new gigs, you know?

    Krista
    P.S. It’s all about Japan. And South Korea ain’t so shabby either. http://www.oecd.org/dataoecd/22/15/39574806.xls
    P.P.S. How much is Glam Ads making you? I’ve made £13 on Adsense this month. Burning a hole in my pocket!

  8. Kang says:

    Krista – So, you gonna find a new gig? £13 sounds like alot of money for Adsense, given its a CPC system, I’m happy with Glam so far.

  9. Kavey says:

    I was a very big fan of Oriental City, especially the food court but also the supermarket and the crockery shop too.

    To the extent that, even after a gruelling long drive from Scotland back to London, on the day the Food Court closed, we still visited it just to say farewell.

    I cried. Yes really.

    I haven’t been to PP yet though I will do so. It’s not as convenient a location for me.

    And without the addition of the supermarket and other shops it’s more of a stretch to pop there just for lunch, which is what I did at Oriental City.

  10. reena says:

    I’m really glad you wrote about this place PP. I miss walking around the streets od Seoul eating from one street stall to the next just for the sake of eating and ofcourse the huge shopping malls with their food courts and endless selection of local foods. I didn’t know PP existed and Wembley isn’t that far. I’ll go check it out soon and let you kno what I think. Have you tried any other Korean restaurants aside form Myungga?

    Reena

  11. [...] The spiritual successor to Oriental City, based in Wembley, and right now is still in its beginning days. There’s Japanese, Chinese, Malaysian, Korean and Tibetan stalls already open, plus a supermarket which should open soon. If you like foodcourts, this is worth a visit. Cheap too. Read more. [...]

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