Cha Cha Moon Official Site
151 Queensway W2 4YN 020 7792 0088
Noodles £6 Mini eats £4 Thrist quenchers £3

One, two. Cha cha cha. Three, four. ha ha ha. And again, One, two. he ho ho. Everytime I hear the chachacha, it’s bellbottoms, big bangs and ‘Do the hussle!, du-du-du..’. So far so 1979. In the nineties Al Pacino made tango cool again and in the nougties, everybody is doing salsa and you’re wondering what this has to do with noodles at Alan Yau’s Cha Cha moon. Nothing actually, but that’s kinda the whole point.
Still with me?
Noodle boy.

I ate a lot of noodles growing up. In fact, a lot is an understatement. Let me just put it out there: I don’t like Chinese food in London. Yucky. No, I’m not universally slating the whole industry; I’m just regretful (spiteful?) that food quality has dwindled so much in the past decade or so.
I blame Beijing 08.
I can remember the days when a £5 plate of hainanese chicken rice at 1997 special zone was almost a good imitation of the real deal, but today it just caters to the mildly amusing late night pearl milk tea drinking crowd. Yawn.
Hakkasan got sold and is now just an expensive Wong Kei and no I’ve not been to the Peninsula or Pearl Liang yet but Chinese food really needs to up it’s game. You’ll notice my lack of Chinese restaurant reviews because there just isn’t much to write about.
Unfortunately, I went back to Alan Yau’s latest venture into anglicising oriental food, in which this time is a ‘Mien Tong’ (Noodle shop).
Opening day, circa2008.

I can remember when he opened the first branch at carnaby street to a lot of fanfare and critics were all praising the £3.50 flat price on the menu. I actually kind of enjoyed my meal at that time.
Nine months and fifteen zillion less banks later, I paid a return visit to the new Cha Cha Moon at Whiteleys in Bayswater. As with all of Mr Yau’s culinary establishments, cha cha moon looks every bit the part, with slick transparent glass walls and the insides covered with shimmering bamboo sticks. The kitchen is exposed so you can watch the chefs boil your noodles and the long table and benches are suppose to emulate the real thing in far away places closer to where my folks live.
Unfortunately, Alan did not keep the £3.50 as a permanent feature in his noodle shop – it certainly would have kept to the ‘spirit’ of a Mien Tong. Slurpy.
The theory of fusion
I like wagamama. The ramen tastes instant, the food is obviously ersatz, it’s a franchise but I still enjoy the chicken katsu curry. Even though, you can emulate this recipe very easily with a cube of curry; boiling your own sushi rice (all from Japan centre) and oven baking pre-cooked M&S breadcrumbed chicken (if you’re lazy like me). I still prefer to spend my ten quid at wagamama eating it. I think it’s got something to do with marketing. You know, wagamama is just slick. Let’s face it, we are all affected by advertising one way or the other and even though food packaging is killing trees around the world, it’s just more convenient to pop into Sainsbury’s rather wait for the Sunday farmer’s market.
Except when it comes to noodles, then I throw the rulebook out the window. The best noodles I’ve ever had were at street vendors. One man, a wok and truly fresh handmade noodles. Any red blooded Chinese man person will tell you that the secret to great noodles, is great noodles. Yeah I know, as silly as it sounds, it’s very true. This is my order of braised ribeye with la mien.

Let’s get the good bits out of the way first. The black bean braised rib eye was good, rich in soya sauce and black bean flavours, fully savoury and completely tender as well. But the la men (hand pulled noodles) are the soggiest pile of boiled flour I’ve even had the displeasure of eating. It tasted dead. No bounce, no eggyness, just lifeless. Where’s that airy bounciness and that comfort factor (think Kwan: Jerry Maguire)?
Alan – with respect, those are bad noodles. Italian loving London eaters; how’d you feel if your plate of spaghetti is a soggy pile of boiled flour?
Bringing the heat
When Alan ran Hakkasan like his favourite restaurant in London, they made the best claypot scallops this side of Europe. Full of wok-hei, or in my vernacular, smokey, stir-fried sizzling sensations. Sizzle. And he also pulled off a pretty impressive jasmine smoke tea chicken with mild tea flavours balanced against a soya sauce base. I was a little glad he brought that recipe to the cha cha moon franchise to turn it into a noodle topping.

In this Szechuan inspired recipe of red onions and coriander, the soup base was rather like a curry noodle soup – though I was most disappointed that the jasmine tea chicken was not the same one as Hakkasan. The meat was brash, tough and bland. There were no mild hints of tea and nothing sizzled. There was just far too much onion in there and the overload did not do my tummy any good deeds after the meal. I can overlook a thoroughly bad soup – but bad soup, over onionised, yet tasteless chicken coupled with the soggiest noodles known to mankind is just a massive disrespect to the food gods.
Calling an end to this.

Salted soya milk is meant to be seasoned with a touch of soya sauce, rice vinegar and pickled reddish, garnished with dried anchovy and spring onion, finished with a few drops of chilli oil. – not just ‘with salt’ as our waitress described to us, which just sounded entirely wrong.
I could keep going on but I don’t want to. In spite of obvious spite, I think cha cha moon is a great concept. Bringing the noodle hawker philosophy to the London high street is a great idea and many of you would probably disagree with my assessment, what with it being the latest and hippest place to grab a power lunch, but seriously. Seriously. And very seriously. The noodles are a complete disservice to six trillion years of Chinese food heritage.
Sake no hana. Pretty, like a sakura. Princi awesome. Busaba Thai, hmmm. Wagamama, yeah ok I remember my student days 2 for 1 deals. But I will not tolerate cha cha moon. Handslap.
The Gist of It.
Cha Cha Moon Official Site
151 Queensway W2 4YN 020 7792 0088
Noodles £6 Mini eats £4 Thrist quenchers £3
Verdict: Alan, I know you’re a foodie rockstar but you’re just milking your success now. I implore you: improve the noodles.

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tehbus
Im a big fan of Pearl Liang. I believe it stole a few of the chefs from Mandarin Kitchen in Bayswater and the food there is pretty good. Definitely worth the trip to Paddington if you have never been.
March 27, 2009 at 11:36 am
A Girl Has To Eat
I have never been to Cha Cha Moon, and for some reason I have never wanted to go. I just didn’t believe it would be any good. Thanks for blogging about it, because now I know for sure. I agree, there is nothing worse than bad Chinese noodles.
March 27, 2009 at 12:50 pm
Lizzie
Cripes – I’d never recommend Peninsula Restaurant unless you were having dim sum.
“Any red blooded Chinese man” – do women not appreciate noodles either?
Shame you haven’t bothered with researching Chinese restaurants and writing them all off – because there are good ones out there. Hung’s on Wardour Street do great noodle soups (in particular king prawn dumpling), and ngau lam (beef brisket) ho fun). Similarly I’ve heard good reports about various Sichuanese restaurants. Cantonese food isn’t the be all and end all!
March 27, 2009 at 5:01 pm
Kang L.
tehbus – I really need to try out Pearl Liang, Lizzie is right though, I really shouldn’t write off all chinese places too quickly!
A Girl has to eat – I know right – esp if its a noodle place, it needs to get them right.
Lizzie – lol, you always catch me out! ok ok , red blooded chinese, full stop, I will update my post. yes yes, handslap for me too – chinese food is on my future eating manifest
March 27, 2009 at 10:30 pm
Global Patriot
Many consider noodles to be a simple dish, but as you explain above, getting them right is not an easy task. It may be that the dish is taken for granted, assuming the customer won’t pay attention to detail like you do, but for those who practice their craft (and use good noodles) the result can be a most satisfying meal.
March 27, 2009 at 11:03 pm
Yvonne
I miss noodles!! And Im steering clear of Cha Cha Moon. I want to have a meal with you and see you in action! Say yes!!
March 28, 2009 at 7:50 am
Kang L.
Yvonne – lol, um not sure if I’d be that interesting to watch while in ‘action’, but yes sure why not!
March 29, 2009 at 8:14 pm
Su-Lin
I haven’t been back since the price changes but it seemed OK when everything was £3.50. But Wagamama! Sheesh, that place is horrible!
April 6, 2009 at 9:54 am
Young Dinosaur
Hi Kang. Just stumbled upon your blog and this review. That picture of beef la mien…are those things even marginally la mien? I’ve been to the Carnaby St branch twice and my opinion is more mixed. I thought the fried beef ho fun (personal fav) was actually rather tasty and great value. The tea chicken though was very bland. At that kind of price I don’t expect much and I have to say – you get what you pay for. Not atrocious and tolerable from my visits.
Btw have you been to/ reviewed Baozi Inn? Their dan dan noodles not bad (by London standards)
April 8, 2009 at 3:16 pm
Pearl Liang, Beautiful. [Review] — London Eater
[...] be a right tit, sometimes. You’ll remember my superficial slating of Chinese food during my cha cha moon visit and how I proclaimed that Chinese restaurants need to up the ante on the shameful way [...]
April 16, 2009 at 9:28 am
Elf
hmm, it sounds like Cha Cha Moo isn’t that worthwhile to go anymore. I used to love going to the one near Carnaby Street. It was great value for only £3.50 for each noodle dish and with a few friends we can sample various dishes. My fav dish used to be Cha Cha Mooli. It’s different and got a nice kick to it.
But now that the prices have gone up, and reading your latest review, not sure we’ll go back. better warn my friends to go elsewhere too.
By the way, we came from Sydney, Australia and have to say the Chineses and even Asian (what we call Asian is more South East Asia – not the same as what British refers to Indian, etc as Asian) are so much better and more reliable in Sydney then most London Chinese places we tried. Wonder why it’s like that?
Given more reasonable price, we recently discovered a northen chinese place called ‘My Old Place’ near Liverpool Street. It’s on Middlesex street off Bishopgate half way between Aldgate and Liverpool Street. For the prices they charge and judging by so many chinese there, it’s quite a hidden gem. Only trouble is that it’s more catered for Chinese customers so we have a lot of difficulties ordering or asking about the dishes. But for less than a tenner per person walking out with a very full stomach, it’s worth the trouble. = )
May 3, 2009 at 5:16 pm
Chee
Gold mine in queensway is always a winner for the duck
February 23, 2010 at 9:13 am