We start with the long bus journey from Waterloo station (bus 77, 35 minutes) past Battersea and into Lavender Hill in search of the supposedly hidden gem of an Italian restaurant. And I’ll take this opportunity to address a topic that’s been brewing among the twitterati of late.

When I got my first invites I was ecstatic, I thought of it as a kind of recognition that restaurants would invite me to do reviews. When it came time to write them, yeah there’s tremendous guilt and its difficult trying to come across as objectively as possible.
Bloggers are talking about it and its no secret that foodbloggers do get invitations from PR people to review their restaurants, with the restaurant covering the costs of the meal. I’ve covered this before in my past restaurant invites, and I make it known to everybody that I get invitations to write reviews. Is it awkward to write them? Yes of course it is. I do put down money for tips with every free invite, I know it won’t replace the cost of the meal, but I do try.
I chose to fully disclose the background to everything I write. Hence the segregation between ‘invites to review’ (comped by the restaurant) and a ‘review’ (which I paid for myself). I haven’t been afraid to pan invites which didn’t fly (Nahm and High Timber) and I have gone to try places, and indeed paid for the meal myself (belgo lobsterfest) after reading up on other blogger’s invited reviews.
I’m not a professional writer or critic and I have never claimed to be. I have never claimed to know everything about food, and I am simply someone who loves to eat and I am merely documenting my dinners. When I get invited to something, I go along to it and then I write about it. At the end of the day, its up to the reader to decide whether my stuff is useful or not.
As for the blogging bit itself, I try my utmost to review restaurants as objectively as I can; I spend about four hours on each write-up, and a further four hours on the pictures. As a result from this foodblog, I’ve taken an interest in photography and have since invested in camera gear. I do spend abit of time taking pictures of the food with every meal just to get a really good shot, all just for a blog post. I jot down notes of everything I eat, just so it’s all properly recorded as it happened, and finally maintaining an attractive, up to date blog design. And yes, I still have to tend to my day job which actually pays the rent. Alot of work goes into one review, and every single review takes alot out of me. Yeah, it’s become a little obsessive, I do put in alot of time and effort into this blog, and I spend alot of time with the blogposts because I want to write/photograph as best I can, partly because I want to create something entertaining for readers and partly because I am hoping that it will become useful to whoever picks it up.
The PR people behind Donna invited me to do a review, and I accepted it. Following the first visit, I returned to the same restaurant a week later for a meal I paid for personally, hence the wonky title. And so this will be abit of a combo review with dishes from two visits.
Actually, that’s two return visits in two weeks, Donna as well as Sketch. With Sketch, they offered me a £50 gift voucher and that was something that was publicly available (and still is). And both times, I went back because I liked the restaurant, and gladly returned as a paying customer.
That’s my position with these ‘invites’. I know I can’t please everybody and I can only do the best I can, so I will let my reviews speak for themselves. If you want to pass judgement over me, I welcome you to do so. Afterall, my reviews criticise the hardwork of restaurants, and I should be able to take criticism accordingly.
If my reputation is to be tested, then so be it.
I have always spoken plainly and openly. I don’t hide behind my blog and I don’t claim to be an expert. I am someone who enjoys eating. Inspired by, I look to emulate the illustrious foodbloggers who have come before me and I’m sharing my passion with anyone who cares to listen.
Donna in two

Phew, ok so that’s the political bit, back to eating. And just when I was beginning to think that the restaurant was imaginary, I noticed a string of restaurants and spotted Donna. Standing by the entrance was the head waiter. A bearded Italian Stallion – stern looking fella’ – whose frown quickly melted into a warm smile as he ushered us to our table. We arrived early at 6.30 on a friday, but the restaurant quickly filled up by 8pm.
The restaurant is richly adorned with all sorts of nostalgia-ware, football jerseys and B&W photographs; so much so, I regretted not taking more pictures of the décor. It screams local eatery and even has that musky smell of a restaurant that’s been there for too long. The restaurant prides itself in serving Neapolitan food, which by their own account is a result of a criss-crossing of several cultures which has affected the cuisine and resulted in a style that’s a halfway house between being refined and folk. Sounds good to me, I was just completely intrigued with their claim about the pizzas… but first, some appetisers.
Swimming
My family loves fresh seafood, especially the old man, he loves anything that’s still ‘Yau Siu’ (swimming).
Hmm.

Swordfish Carpaccio, rocket salad. The fish was quite a tough texture, almost like a robust tuna, it was chewy as opposed to being a puffy marsmallow. I assumed it was raw (Salted? Raw? Unsure, help?), but it tasted as if it was medium rare. It did carry a silky juiciness with it. It was zestified from the lemon juice but overall, the bold flavours of the fish dominated, which was a good thing. I love raw fish, and can only appreciate a good Carpaccio. A rustic start, if rather uneventful.

Next up: Deep fried calamari and sicilian prawns served on a bed of mix leaf salad.
The crusty exterior of the squid rings were extraordinary. I wasn’t expecting much of anything, but these were great as they reminded me of my mum’s recipe (she really knows best). Instead of a crunchy batter; this one was light, and almost powdery, interestingly enough, what made it tremendously delicious was an inherent eggyness that went really, really well with the squid. There was an openness about it, and the fresh approach made the deep fried calamaries a breeze to wolf down.
Similarly, the prawns were fried crisply and the natural seafood flavour was intensified with a sort of eggyness in the mix. The recipe somehow reminded me of Chinese prawn crackers, you know, a certain umaminess to the dish.
Best pizza in London?
Ok, I know what everybody is thinking: Franco Manca. That cannot be ignored, the benchmark for pizzas in the capital surely has to be measured against the Brixton Institution. So it won’t come as a surprise that I would be comparing DM with FM.

I was served the margherita (tomato & mozzarella & fresh basil ) on first visit (£5.90) and on my 2nd visit, I tried the Marinara (tomato, garlic and oregano £5.50) and the San daniele (parma ham, tomato, parmesan £7.95). Let’s start with the all important dough.
Ok, FM has competition. The pizza base is thin, thinner than FM and it is softer and rather more delicate. I also noted that it was served warm, as opposed to piping hot at FM (not sure if it was rested first or if the FM ovens were warmer). The base is very appetising and there was a silky bounce and subtle consistency to it, as opposed to a sizzling bang and a terrific pillow like chew which the FM pizza exhibits. Its very difficult to call, both pizza bases are very good indeed, but I may just give it to FM for better flavour and more chewiness and bounce as well as an overall wow factor. Having said that, I actually appreciated DM’s mellowness. As I said, a tough call.
Next: The tomato paste. I immediately noticed the freshness of the tomato paste, it was so fragrant that you could smell all the aromas. Eating it was a real pleasure, as I was tempted to just slurp the sweet juices off the pizza, it was fresh, bright and the highlight of the pizza. Very open flavour and the intensity was just right. Not too sweet, not too tangy, subtle and just the right balance of acidity. Coupled with the creamy mozzarella produced a fantastic body, with the rich tomatoes blending oh so well with the creamy cheese. I give this one to DM.
Thirdly: Toppings. Alright, I didnt sample everything on the DM menu. All three pizzas at DM were subtly flavoured and I thoroughly enjoyed them. The margherita was an instant classic but my favourite was the marinara as the garlic brought an understated punch to the juicy tomato base. I tried four of the FM pizzas and I have to give this one to Franco. The toppings are rich flavoured and one can really taste the intensity, I refer to the ricotta and artichokes; the anchovies and olives, as well as the brindisa chorizo which FM uses. Bursting flavours and sheer wow factor, I give this one to FM.
So is it the best in London? Erm, its pretty darn close. I think it’s comparable to FM pizzas although it is of a different style. I’ve been scratching my head over how to describe them, and the difference is abit like comparing an able Australian Shiraz against a subtle Burgundy. FM’s wow factor and big flavours, as well as the sizzling heat it is served with makes it akin to a classic Penfolds vintage, everybody will be in agreement that it’s a great pizza. With DM, its silkier, its more subtle, its juicier, its more fragrant, its mellow, its abit more complex and like a great bottle of Nuits St Georges (erm, Im leaning toward David Duband), I could stick a straw in and drink in any day and any night.
I think it comes down to a matter of choice, which do you prefer? Big robust flavours, or something abit more subtle? Both are very good.
Am I by the Sea?

Right, 1400 words and we’re only about half way through. Time for some pasta: O’paccher e`pusillipo, Paccheri pasta with prawns, mussels, porcini mushrooms, rocket, aubergine,Cherry tomatoes, basil and a touch of chilli.(£10)
The juices from the seafood has saturated the pasta, giving it a full flavoured fragrance, its very appetising, and its as if the entire ocean has been distilled into the dish, that is has become a sumptuous gravy. The dish is further coloured with the sweet cherry tomatoes and there is just a very faint hint of spice. Above all, the paccheri pasta was amazing. It was a dense noodle, very thick and rich in eggyness. The heaviness of the pasta soaked up a lot of the juices and every bite brought out bursting seafood flavours. I’m impressed with this one – it is very good indeed.
On my second visit, I had to try more seafood and I plonked for the A’grigliat ro’ Fusaro , (Plate for two) which is a char grilled selection of fresh fish served on a bed of mix salad (£35)

Normally its served with fresh whole seabass, squid, king prawns, mussels, clams and octopus, but they ran out of seabass on our visit. Everything is chargrilled to absolute perfection. The scallops and prawns were so sweet, my tummy was positively rumbling. The smoky grilled flavours were very evident, and there wasn’t a single thing that wasn’t delicious on this plate – I love every bit of it. At £35, the most expensive thing on the menu, and since we were there as a table of six, they spread the portions out over two plates.
Pudding? what?

The lemon brulee was rather good, it was made with a lemon sorbet underneath the custard, but overall I thought the desserts were merely so so. The tiramisu was utterly forgettable, and the torte carprese – almond and chocolate – was merely ordinary.
This could well be one of the most comprehensive reviews I’ve written, and I can safely say that Donna Margherita is good. Its not going to win any big awards, and in a way, that’s a good thing. The classical style is rustic and its just straightforward good Italian food. In particular, the pizzas are wonderful, almost as good as Franco Manca and the pastas as well as the seafood stand out. Its unbeatable when it comes to price, primis at £6 ; pastas at £11; pizza £8 ; meat/fish £13-£15 ; Dolce £4.
My only problem is that 35 minute bus ride. Otherwise, it’s Napoli in London.
The Gist of it
Donna Margherita official site
183 Lavender Hill SW11 5
(020) 7228 2660
£20pp
Verdict:Great Pizzas, lovely seafood and heartwarming pastas. An excellent Italian restaurant in the City.
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Tags: battersea, donna margherita, italian cuisine, london, restaurant review

















Zestified?? Nice work Kang!
I have to say I prefered Donna Margarita’s pizza (I only tried the margharita) to Franco Manca. The dough was more springy and less tough, and the setting was more comfortable.
Lizzie’s last blog post..Beetroot Leaf & Potato Bhaji
I must try Donna Margarita, I wasn’t blown away by Franco Manca so would be good to have something else to compare it against.
Kerri’s last blog post..Pea, Broad Bean and Bacon Salad
I wasn’t blown away by Franco Manca either (Iwent with Kerri & Lizzie), but I was underwhelmed by Donna Margherita when I went last year too. They’ve invited me over also, although I’ve yet to make the trek. I think I will, if only for the seafood.
Re: freebies, it’s a tricky one and I am torn. I only accept things I would actually buy myself, and have turned down meals in places I wouldn’t go to normally. I feel very uncomfortable reviewing them, as I feel like it’s an attempt to buy my opinion at times. Not always though, sometimes it’s a very good place, and they are proud of what they do, and justifiably so e.g. the lovely meal I was invited to at Le Cafe Anglais.
It’s certainly very topical in the blogosphere at the moment!
Niamh
Niamh’s last blog post..Where’s my pork chop?
Niamh,
Thanks for the comment and yes I totally agree with you, torn and tricky indeed.
That’s what I do with my invites, and especially with restaurants with which I have read great things about, and have been keen to try out anyway. It was certainly the case for Sketch, Donna Margherita and Morgan M. I am totally and completely aware of the ethics involved with these things, but for me, the number one priority is to review objectively. If its good, I’ll say its good, if it isn’t I will bravely say it isnt. And I leave it up to the readership to decide if they want to take my word for it or not.
I cannot say I am not tempted when a nice restaurant offers me a meal (because I am) , afterall, I am a foodlover. As I said in the review, I am open to criticism, I cannot please everybody, and I can only do my best. I believe in producing quality blog posts, reviews and photography and I adhere to those standards which I have set for myself.
I was recently invited to DM, but it’s just too far for me to travel, even for the ‘best pizza in London’. So I’ll have to take your word for it. And I trust your judgement, so just keep up the good work and enjoying great food! I’m also wondering how to approach freebies, and have never been comfortable writing the reviews for them (look what happened to my Nahm review! At least yours was more flattering!). I’ll be mulling it over until I’m clear in my mind what to do.
Helen Yuet Ling Pang’s last blog post..202 Café – London, England (7.5/10)
Kang, I didn’t intend to criticise you, I hope you didn’t think I was! I think it’s interesting, as everyone is talking about it. It seems every blog post has a reference to it at the moment. I’ll be adding my two cents soon.
N
Niamh’s last blog post..Summer Pasta #2 – Broad Bean and Prosciutto Carbonara
Niamh, Oh no, not at all! I welcome your comment, and yes, it is a topic that is brewing around the internet at the moment (funny, how one can feel the storm coming…) and yeah I do agree with your comment and do acknowledge it as well, thank you for the comment !
Helen, thank you for your kind words, I will try to enjoy all the great food, afterall that is what it is all about enjoying!
Will be looking forward to both yours and Niamh’s post about this issue!
Definitely comprehensive review but such good reading it doesn’t feel long. Love the photo of the Sicilian prawns.. and as for the topic of the day, like I said, if you have integrity.. it doesn’t matter what anyone thinks or says. Keep up the great work!
catty’s last blog post..simple pleasures of a simple girl: things that make me smile
Kang, I love your photos!
The Purple Foodie’s last blog post..Book Giveaway + Banana Nutella Crepes
You learn to put up with buses in South London. Frankly, we don’t have a choice! And 35 minutes? Thats positively speedy!
tehbus’s last blog post..Eat Modern European: Maze, Mayfair
This is a terrific review. We’re going there tonight, taking my daughter who will have just heard the results of her university exams, to celebrate or commiserate. Thanks, Kang!
I’m sorry to hear you’ve been getting grief recently…
As you said yourself – this isn’t your day job but simply a hobby and a passion that you do for enjoyment. You clearly put a lot of effort into your reviews and you know that there are many of us out here that appreciate them and enjoy reading them.
I don’t think accepting such invitations to review is wrong when you a) disclose and b) do your best to provide your honest opinion. You do both, so not seeing the problem.
Keep up the great work!
kavey’s last blog post..As sharp as a knife!
Kang, Your only crime is making yet another mouth watering food porn.
Keep up the openness – it’s rare to come across these days!
As many others have commented, just shrug whatever criticism you’ve gotten off, and move on. I think as long as you are completely transparent about who is paying, etc. (which you are) it doesn’t really matter because readers should be intelligent enough to assess what the potential biases / feelings guilt could be for the writer. I really enjoy your reviews (writing and photos), and don’t see an issue. Since I only just started my site, I have had no such offers, so have never been tempted!
Enjoy the weekend!
LF
Laissez Fare’s last blog post..Eastside Inn: Bjorn is Back & This Time It’s Personal
Kang,
Well said on the invite to review business and making the clear distinction between ‘review’ and ‘invite-to-review’. This whole topic deserves an article unto itself because obviously can go on and on (sticky on your main page?).
Perhaps another point to put for the ‘invite-to-review’ (even though I’m sure all readers are pretty clear about this) is that many restaurants are going to put that special effort (more careful attention to cooking, service) to please you as they are aware of who you are/ your intentions compared to Joe Ordinary. Ok some restaurants are more indiscriminate about these matters but we will never know will we?
Even as a fellow blogger who tries to remain anonymous and as discreet/ invisible as possible, we are still not exempt from special attention unless we a) don’t take photos b) don’t write notes. Obviously, when one is taking pics, there are only a few reasons to do so – you are a blogger/ reviewer or you want to show your friends – both reasons for the restaurant to put in that extra bit of effort. If there was a way for me to take good photos using a hidden pocket cam, trust me, I would be the first in queue.
So conclusion: food blogs are all for a bit of fun and we aren’t making a living out of it, so just have fun doing it!
I don’t typically write about these kinds of things (nor do I normally read food blogs), but as it seems to have been a hot topic issue, I figured I could put what restaurant experience I have to put things into perspective.
Big, fancy, high end restaurants commonly hold PR evening ‘tastings’ for paid Journalists ALL THE TIME. Those little blurbs you see in the free afternoon newspaper about the ‘brand new fall Menu at such and such, go try!’ next to the half-naked pics of d-list British celebrities–that’s the result of those tastings.
If a restaurant wants to give out free food to random people, then let them do it—no one is contractually obligated on either end to a) deliver a decent meal or b) write about said meal, positively or negatively. The restaurant incurs the risk that the review written could be an absolutely horrible one—and then it’s their own fault for putting out such product in the first place. The only thing that needs to be disclosed upfront, is that the meal was comped.
-bea
I dont think the issue is whether the meal is free or not, but what you choose to do in your write up, ie, whether you let the fact that its free influence your judgment.
It was clear from your High Timber (invite to review) that you weren’t all that flattering about the food, which is good. It means you didn’t let the fact that it was free affect your judgment.
A Girl Has to Eat’s last blog post..Sustainable Kingfish – Tasting at Pied à Terre
Hi guys, thank you all for the support, it really is much appreciated, and its times like this that really inspire me to just keep going.
I think the politics will always be there, and there will always be critics who judge me, but I am happy to be judged and let my work speak for itself. But I’m not going to let any of the politics change my passion for food. As Gen has said, let’s not forget that blogs are meant to be fun to read and a joy to write, and I will fight to keep it that way here.
Alright, enough mushiness, lets get back to some proper eating.
hey dude, i just chanced upon your website, and I’ll like to say I know totally how u feel. those trolls who love to anyhow blast people, do not know the hard work and effort we put into the blog; from taking a long time for food-photography (while others are busy tucking in), to editing the photos when we get back, constantly thinking of new and creative ways to write, they just dont know since they never done it before.
And yeah the invited reviews are inevitable; there will certainly people who thinks that invited reviews aren’t reliable since one may feel obligated to write better things for the free meal, or since it’s a fully-prepared-beforehand meal, the food/service may taste/look nicer. But i think at the end of the day it’s our own conscious, I believe in writing honestly, if i don’t like the place, i probably won’t blog about it
Great job you are doing here!
ladyironchef’s last blog post..Hello my name is Brad! What’s yours?
Hi very nice comment only one thing that i have to say ,if 35 minutes will hake to Naples i will be so happy because to eat like that you got to travel for over 4 to 5 ours and take an accommodation
today 35 minutes will save al of of money and give as the same emotion!!!!!!!
is it not fantastic??
i personally think that is the most beautiful thing that it could happen in London!!!!!
and i think that today London is one of the food capital in Europe!!!!
Don`t you think so?????
Loved your review ‘Donna Margherita’ – the website is really well designed and is easy to read.
Keep up the good work!
Brian Child
[...] you want pizzas that are unusually amazing, you need to give Franco Manca a try. Alternatively, the Donna Magherita recipe is pretty stunning as [...]
A very interesting post and position on invitations to review (I like that phrase!).
I have been running my blog for over a year and just started to get invites and PR requests and wasn’t sure how to handle them. Your post has helped me a lot, thanks!