I’m taking down the scaffolding, foodblog startup entry #3

by Kang L.

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The Newsletter No.5: Catch The London Sushi Train.
Photography by Kang L
September 1st, 2010 Sushi bingeing. The final frontier. The unquestionably orgasmic delight of popping dollop after dollop of a food of an unrelentingly elegant design; low in fat, high in umami, arguably, an invention born of perfection. Some say the combination of raw fish and rice is an acquired taste, but for the converted, sushi is nothing but [...] Read "The Newsletter No.5: Catch The London Sushi Train." more
Asakusa: Into the den of sushi.
Photography by Kang L
August 26th, 2010 A firm, yet genteel voice answered the phone. The line was horribly muffled as I struggled to pick out the vowels through the low, low bass. Fum.Fum.Sa.Sa. I think she said, in a deceptively Japanese accent. An awkward silence befell. “Aka …ka…” I said. “ZZZassss… ka” she said, with a quickened pace. I gave up. [...] Read "Asakusa: Into the den of sushi." more
Photos, restaurants, and dropping trousers.
camera guide for food bloggers-8
August 24th, 2010 I didn’t realise cameras in restaurants were still such taboo. This week I had two journalists ask me what I thought about the act of pulling out a camera in a restaurant, which some say is equal in every sense to dropping your trousers in the middle of the dining room and shouting: “Look at [...] Read "Photos, restaurants, and dropping trousers." more
Two years old.
Photography by Kang L
August 23rd, 2010 Yes I cannot believe it too. It is two years ago today, that I assaulted the internet with my barrage of hot air and vulgar food photography, which may as well be classified as taboo, and I would just like to start by saying Thank You for reading and putting up with me. So far [...] Read "Two years old." more
Trinity: Sunday Roast, meritorious for 3.
Photography by Kang L
August 23rd, 2010 Adam Byatt, the thinking man’s version of a celebrity chef, and owner of the much lauded Trinity restaurant, situated in leafy Clapham. Critics adore his work, for the invention, progression and enthusiasm he has brought to British cooking, and one expects no less from a chef who had apprenticed under Philip Howard, the cerebral owner [...] Read "Trinity: Sunday Roast, meritorious for 3." more
Bea’s of Bloomsbury: The Sweetest Things.
Photography by Kang L
August 20th, 2010 It has taken me about a year to visit Bea’s in Bloomsbury, but I’m glad I finally made it. This tour de force bakery, cake house, coffee & tea shop produces top notch sugary things from their massive kitchen on site on a daily basis. Needless to say, their cupcakes are superb, personally I quite [...] Read "Bea’s of Bloomsbury: The Sweetest Things." more
28-50 : Drunken memories
Photography by Kang L
August 20th, 2010 From the creators of the sleeper hit of the century, the Icelandic inspired, macaron-winning, Texture, comes Rousset & Sverrisson’s next high octane, vinely-charged collaboration, titled 28-50. The name is a geographical tip of the hat to all the world’s vineyards, most of which lie between the latitudes of 28° to the North and 50° to [...] Read "28-50 : Drunken memories" more
Twenty pounds of sushi at Mitsui, Taiwan.
Mitsui-2
August 18th, 2010 Twenty quid doesn’t go too far in London, maybe two courses. Three if it’s a michelin-on-a-budget. On the otherhand, the Taiwanese have perfected the art of amazingly affordable fine dining on half a shoe string. Back in February, I was over in Taipei for my annual visit to see how my favourite cat (seriously) was [...] Read "Twenty pounds of sushi at Mitsui, Taiwan." more
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Fear not, londoneater.com is alive and well, I’ve not abandoned my beloved project (yet). You’ll be glad to know I’ve been hard at work putting together all the elements of this site. For the fortunate few who have been visiting lately, you will have noticed several changes. The logo has been rehashed a few times, the widgets shuffled about, pages added, then deleted, and then added back again. Colours all over the place. For now, i’m happy with the way things look.

The Logo

I started out with a simple idea, to have a simple and effective LONDON EATER in big letters scribbled across the top of the page. But I thought it looked abit too bland.

So my next idea was to have LONDON EATER, still in big fonts, but this time accompanied by an orange. That orange didn’t look that appealing to me either, I need something with greater impact, something with omphf

The following iteration, I threw the orange out (it looked so lonely) and replaced it with the a mock up of the underground map. I wanted something that stood out, represented london and london eater all at the same time. Replace the station names with food names and put london eater on the map and we’ve got a winner! Not quite.

At this point, I was beginning to wonder if I had inadvertently conditioned  myself to critiqing my own work to the point where I reject almost every idea I come up with. Maybe I’m just fickle minded. Anyway, I go back to basics and this time, its a chicken. I still havent found the design that ’feels’ right.

Feeling it

In order to go down the long and winding path to discover the true ‘feelings’ I have for my blog, I eat out. I’ve duly reviewed the places I ate and will post them online in the following days (keeping things exciting for you). It’s strange how most of my ideas seem to materialise while I’m near food, maybe the release of gastric juices somehow trigger my brain cells to working harder (wow, that does sound strange).

It occured to me while I was staring at some wonderfully sumptuous shui mai at royal china, and thats it, I wanted my logo to convey that exact image. So here’s my brilliant idea (open to raging debate of course), take mind blowingly sumptuous food photos. They say a picture is worth a thousand words, I have a sneak suspicion the ‘feeling’ might be among those words. 

Behind the banner 

Now that I have my banner, I still want LONDON EATER in a simple and effective way at the top of the page. Adobe fireworks is a great program and its got plenty of really cool fonts, but, you know, it doesnt have the one I want. Luckily for me, I stumbled upon Urbanfonts. Several hours of tinkering later…

“Without further ado, ladies and gentlemen, I present to you, the londoneater banner” Hooray.

Oh man, that was hard work.

My new tag cloud and call me (that’s right, call me)

This is my favourite widget, the cumulus tag cloud. It’s so cool! You’ll need flash installed, hover your mouse over it and the tags will start spinning. Everything is clickable and it’ll take you to the posts which have that tag associated with it. Try it now in the sidebar.

Someone left me a comment and wanted to contact me, but I didnt have my email on the website. So now, I added a contact form. Try it here, send me a message, rest assured, I will get back to you shortly.

Site construction is 80% complete 

I don’t want to start making promises just yet, so I don’t want to say ‘I’m ready’. I’m saying I’m almost there. Afterall, this site is still only a few weeks old, and I’m sure there’s still lots of improvements to make. Having spent a solid ten days tweaking the design, cleaning up the code, deciding on the themes, I think it’s about time I start adding to the reviews section. I’m aiming for one post per day, ok, maybe one every other day. That’s more realistic. Like I said, I’m almost there.

Watch this space.

Posted in: My musings

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