5000. How do you even track that? Did they fill up three, four, ten books of names, numbers and dates? It is an insurmountable number, consider someone hanging by the phone to take 5000 calls in a continuous 24 hours period, which works out as 3.5 calls per minute, which translates to a pretty exhaustive day’s work. Yes that’s how many of you and I crashed the lines the day Pollen Street Social started taking reservations, and the last time it happened was… probably when Heston started picking lucky diners for his Dinner outfit at Knightsbridge. Such is anticipation of Jason Atherton’s debut solo venture. Oh it’s a golden era of restaurant openings alright, we thought 2010 was a crazy year for brilliant new players, 2011 has thus far been bigger, better and ever so highly produced. Mr Atherton’s new joint aims to bring his previously groundbreaking concepts at Maze to an unfussable, shrine of a dining room that (conceptually) wants to bring the sexy to social dining. Jason has a cult-like following, he was afterall, considered by many (me) to be Ramsay’s greatest protege. Adding fuel to the fire, PSS opened just in time to host a dinner for the visiting superchefs who were in town to find out how they ranked in the World’s 50 best ceremony (how Iggys managed to not only maintain but improve their position
Gordon Ramsay looms over British cooking like a big bad shadow. He owns no less than ten restaurants (in the UK) under his label and his formidable marketing machine is used extensively to turn those restaurants into brand names in their own right. All that gloss is seemingly a way of guaranteeing a quality fine dining experience, albeit one that feels manufactured (aren’t they all to some extent?) . My visit to Maze was not based on Gordon’s merit alone, rather I was drawn to the man in the kitchen, Jason Atherton. He has gained a cult status since opening Maze and I had to find out just how creative his unique taster menu really was