The trust thing All writers want to be read and all seek the reward of trust and consequently the foundation of a loyal readership. That precarious writer-reader relationship is personal and one which I think is dependant on both the skill of the writer and his untold mojo to draw an audience. This trust thing is tricky. Take my own trusted reads for example. I’ve never been to New York and know next to nothing about it, but I regularly follow the midtown lunch updates and over time, I’ve established a level of trust in the blogger – to the point where if I go to NY, he would be my first point of resource. Contrast that to London, where I don’t tend to be a loyal follower of any one source. While I have a bias toward the timeout chaps, I’d feel safer taking a second opinion from an american in london and even urbanspoon before finally taking the plunge. It must be psychological I’m sure – but this trust thing, its difficult business. If you can’t beat em, may as well join em More and more publishers are now embracing web 2.0 rather than loathe it. In addition to his rather gloomy reviews, Jay Rayner regularly flexes his muscular opinions in the guardian word of mouth blog. Hah! The empire strikes back, foodies